Frequently Asked Questions
The things most people want to know before they reach out.
Is the audit really free? What's the catch?+
Genuinely free. No credit card, no sales call unless you want one. We do the audit because it starts a real conversation — if we can help you, you'll see it in the report. If we can't, we'll tell you that too. About 40% of audits lead to a client relationship. The other 60% walk away with useful information. We're fine with both.
How quickly will I see results?+
Faster than most agencies. First deliverables are in your hands within 48 hours of onboarding. For content, you'll have a full month scheduled within 5 days. For websites, we aim for a live site within 10–14 days. For SEO, meaningful ranking movement typically takes 60–90 days — anyone who promises faster is not being straight with you.
What if I don't have a website yet?+
That's fine — and honestly, it's often easier to start fresh than to fix something broken. Our Website Essentials package gets you a professional, mobile-first site for $1,500 with no monthly fee. We'll also set up your Google My Business profile and basic SEO as part of the build.
Do I need to sign a contract?+
No long-term contracts. Our content packages are month-to-month — you can cancel any time with 30 days notice. Website builds are one-time projects with a simple project agreement (not a retainer contract). We're confident enough in our work that we don't need to trap you into staying.
How does the content process work — will it sound like me?+
Yes — that's the whole point. When you onboard, we spend time understanding your brand voice, your customers, and how you talk about your business. Every piece of content is written to sound like you, not like a generic AI. You review and approve everything before it goes live. Most clients say the content sounds more like them than what they'd write themselves.
What does "AI-powered" mean for quality?+
It means we're faster and more affordable — not lower quality. We use AI to handle research, structure, and first drafts. Every piece is then edited, refined, and approved by a human who knows your brand. The output is indistinguishable from (and often better than) what a traditional content writer produces — at a fraction of the cost and in a fraction of the time.
What industries do you work with?+
We specialise in owner-operated local businesses: restaurants, gyms and fitness studios, dental and medical practices, law firms, real estate agents, salons, local retailers, and B2B consultants. We're particularly active in the Boston and Greater Boston area, but we work with businesses across the US.